Home > Three New Highlights of “Socks Plus” in 2019 Shanghai International Hosiery Purchasing Expo

Three New Highlights of “Socks Plus” in 2019 Shanghai International Hosiery Purchasing Expo

As a new term that emerged a few years ago, Internet Plus has been widely accepted up to now. Economic forms are changing with social development. “Internet Plus” efficiently and effectively coordinates with the supply and demand of resources and “adds” new development and formats to original industries.

Socks have been already transformed from daily consumer goods to items integrating fashion, trend, and function. Based on this, the sponsors of Shanghai International Hosiery Purchasing Expo (“CHPE”), which has a long standing reputation in the industry, will provide an access to relevant vertical industrial resources for exhibitors through using prospective development vision and sensitive insights into the industry and combining with Shanghai International Fashion Accessories Expo to be held simultaneously, in order to conduct a “Socks Plus” accessories event.

“Socks Plus Underwear”
Socks, originally as a part of underwear, have been highly integrated with underwear industry in terms of marketing channel and product positioning. In Shanghai International Fashion Accessories Expo, the third theme is “Shanghai International Modern Underwear Expo.” As underwear is constantly blended in scenes of life, “Socks Plus Underwear” has extended their industrial chains from homewear and pajamas, thermal underwear, bra, briefs, socks and leggings to sportswear and seamless underwear, baby and maternal products, etc. Bonas, Art Butterfly, Menglong, Caramella, Yourun, QC&FE and other exhibitors have expanded their product lines to provide more diverse exquisite exhibits for visitors on site.

“Socks Plus Hats, Scarves, Gloves”
We used to classify socks by texture. But now socks are repositioned based on demand. With the emergence of this term “hot cake,” some socks have been classified into fashion accessories. Shanghai International Fashion Accessories Expo to be held simultaneously with CHPE consists of three major theme exhibitions. Among them, “Shanghai International Hats, Scarves, Gloves Expo” is the most important one. “Socks Plus Hats, Scarves, Gloves” can precisely extract exhibits originally included in CHPE, such as “beautiful stockings, women’s silk stockings and fashionable printed socks.” The integral combinations of such products with hats, scarves, gloves, etc. will help Fenli, Yongchun Technology, Manzi, Meikan, New Impression, Desai, Colorful Life and other enterprises to perfectly lock market demands of female costume, advanced customization, hip-hop hipster, etc.

“Socks Plus Shoes”
Some internationally renowned designers are engaged in integrated design of below-knee (in-boots) products to lead the development of fashion trend. So it appears that socks and shoes are a perfect match. In Shanghai International Fashion Accessories Expo, another theme exhibition is “Shanghai International Shoes Expo”. As “fly knitted shoes (sock shoes)” were created and have become very popular in recent years, “Socks Plus Shoes” has broken the clear boundary between such two kinds of products. Influenced by such a combination, Orient Befit, Yarun, Fuli, Had Socks, Weiers, Yiheng, and other quality enterprises will focus on displaying products such as “functional sports socks,” “men’s business socks” and “coated low cut socks”.

At the founding assembly for Alibaba DAMO Academy, a global research institute of Alibaba, at the end of 2017, Jack Ma, then Chairman of Alibaba, made a grand annual statement: “We’ll become more successful only if we dare to do cross-industry business.” CHPE has developed for 14 years. It constantly keeps pace with fashion trend and meanwhile is committed to serving market segments and creating more new cross-industry business opportunities and channels for exhibitors.

The 14th Shanghai International Hosiery Purchasing Expo sponsored jointly by ITE Asia Exhibitions Limited, Shanghai Gehua Exhibition Planning Co., Ltd. and Shanghai Aige Exhibition Service Co., Ltd., together with 2019 Shanghai International Fashion Accessories Expo and its three theme exhibitions (i.e., 2019 Shanghai International Modern Underwear Expo, 2019 Shanghai International Hats, Scarves, Gloves Expo, and 2019 Shanghai International Shoes Expo) will be grandly held in Shanghai World Expo Exhibition & Convention Center in March 20-22. More than 700 exhibitors will gather at this 50,000m2 venue with such exhibits as hosiery, underwear, hats, scarves, gloves, accessories, and shoes, etc. According to current statistics, more than 2,000 overseas visitors have registered in advance. On the occasion, it is expected to attract 15,000 foreign and domestic professional visitors.

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We look forward to your visit to the exhibition.


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